Fractional Chief Growth Officer
If your SaaS growth hits a plateau, you need to scale up, or you might have to optimise your PLG. Then, you want someone who has been there before and has the knowledge and expertise to drive your targets.
I have led many Growth teams across different SaaS, where I had to build processes, frameworks and teams.
Some of these businesses thrived (two exited), and others didn’t succeed. I learned what to do and what to avoid.
As a Fractional CGO, I will work on the right GTM and PLG strategies for your SaaS and create an actionable implementation roadmap.
Your team will be guided by experienced hands, allowing you to focus on the rest of the business.
You will benefit from my wins and avoid making my past mistakes.
Who is this for?
Typically SaaS and marketplaces ($1M–$10M ARR) needing hands-on Growth leadership, and at any of the following situations:
Experiencing stagnated growth
Planning to scale growth considerably
Looking to optimise or transition to Product-Led Growth
As a Fractional CGO, I will join your team to drive the GTM and PLG strategies, roadmap, frameworks, and team. All at a fraction of the cost, time and risk of a full-time person.
Testimonials
-
![A man with dark hair and a beard wearing a blue patterned collared shirt, smiling, standing against a plain gray background.]()
"You will find integrity, hard work and critical thinking in Pablo. His cultural arsenal is able to make people admire him and his data-driven team management style makes him a very strong leader to work with."
Bertan Baytekin, COO and Co-Founder, Appjobs
-
![A woman with light skin, red hair tied back, and blue eyes smiling at the camera against a plain white background, wearing a black top and a gold necklace.]()
“Pablo was tasked with leading the marketing team and improving our CPA/lead generation processes. He brought an innovative, highly-professional and robust approach and was a valuable addition across the board. Respected by his reports, trusted by colleagues, Pablo made a positive commercial impact in a relatively short space of time.”
Margaret Garrard, Managing Director, Optimus Education
-
![Sorry, I can't identify what's in this image.]()
"Pablo brought his holistic view of marketing and gravitas to CrowdScores contributing to our growth over a challenging transitional period. His enthusiasm and inside out knowledge of digital were a great asset for the company as he managed and mentored the Marketing and Business Development teams."
David Walker, CEO and Founder, Crowdscores
-
![Portrait of a smiling man with dark hair and a beard, wearing a light blue shirt and a blazer, against a gray background.]()
"Pablo's exceptional skills, dedication, and humility played a crucial role in transforming Appjobs into a profitable business. His intelligence and methodical approach enabled the platform's growth, while his leadership nurtured a collaborative and inclusive environment."
Alok Alström, CEO, Appjobs
-
![A woman with long, curly brown hair wearing a white sweater, looking at the camera against a plain white background.]()
"Pablo has knowledge across a broad range of digital marketing competencies, as well as being an all-round nice guy. He is also genuinely interested in developing individuals and teams – which was important to us – and it was great to see him coach, engage and develop our team of marketers with ease, immediately gaining credibility with the team. He’s quick to adapt to new sectors and challenges and he was a real asset to the Optimus team. Pablo is an absolute delight to work with and I don’t hesitate to recommend him. "
Emma Irwin, Divisional Managing Director, Optimus Education
What is it about?
Dedicated leadership in establishing strategy, processes, and teams to drive revenue for your business and measure the impact of your Growth and Marketing work
Design and implement go-to-market strategies to acquire, grow, and retain recurring revenue
Defining the optimal Growth team structure and building high-performing growth teams
Building the processes (GTM, OKRs traction, KPIs, data & reporting, cross-functional teams), roadmap and implementation plan for the team to acquire, grow, and retain customers
Optimising your Product-Led Growth strategy or transitioning into PLG - if that makes sense for your business
You’ll get the GTM strategy, roadmap, process implementation, and team direction. And an optimised PLG strategy where applicable.
Some results
Stagnated Growth and PLG
€925k to €3M
▶ ARR increase for a B2B SaaS, HR tech (in 12 months, turning around a previous year of declining revenue)Stagnated Growth
85%
▶ Pipeline growth for another B2B SaaS, HR tech (in 5 months, exceeding targets after one year of missing results)
Scale up Growth
45% and 26%
▶ Growth in ARR and leads, respectively (and CAC down 48%) for a B2B SaaS, EdTech (in 6 months, contributing to the company’s exit)
Some companies I’ve worked with
-
SaaS and Marketplaces at any of the following situations:
Experiencing stagnated growth
Planning to scale growth considerably
Looking to optimise or transition to Product-Led Growth
-
Fractional:
This setup provides flexibility to have a strong leader on the team a few days a week to guide the growth and marketing function and prepare for the next growth stage.
The fractional setup is ideal for companies with marketing and growth resources that only need a C-Level leader part-time or are not ready to fully commit to this hire.
It is also suitable for companies that want to test the waters and see how a Fractional can boost their business.
Interim:
When a key resource leaves a company, hiring a permanent replacement is often tricky, with its intrinsic risks and timeframes.
Interim C-level executives usually join for anything between 3 and 12 months to ease the business transition and, if needed, help you recruit and onboard a replacement as an effective solution to the problem.
The interim option especially suits companies that need someone to commit 100% of their time to them, either to replace a lost executive or to bridge the arrival of the next one. Or when there is a crucial transitioning period in the business.
-
TL;DR You’ll get the Growth and GTM strategy, roadmap, process implementation, and team direction. And an optimised PLG strategy where applicable.
These are the key points:
Dedicated leadership in establishing strategy, processes, and teams to drive revenue for your business and measure the impact of your Growth and Marketing work
Design and implement go-to-market strategies to acquire, grow, and retain recurring revenue
Defining the optimal Growth team structure and building high-performing growth teams
Building the processes (GTM, OKRs traction, KPIs, data & reporting, cross-functional teams), roadmap and implementation plan for the team to acquire, grow, and retain customers
Optimising your Product-Led Growth strategy or transitioning into PLG - if that makes sense for your business
-
We'll define the objectives and map out a timeline. I'll embed into your team to integrate marketing, sales, and product to grow your business.
I'll have a weekly session with you or your team, and you'll also get support via email or IM between sessions.
We'll work based on objectives rather than on timesheets.
Also, I limit my number of Fractional clients to ensure they get everything from me to support their growth.
-
There is no one-size-fits-all solution, and it depends on each client, their business needs, and their situation. It tends to be three to six months, which is a solid term to make a palpable impact and pave the way for sustainable growth.
However, some clients prefer a different engagement length. Either way, we will work together to find what's best for you and your SaaS.
-
Of course, I understand you may have a bunch of questions. Let's have a quick chat then. Your business' success is important, and we don't want to leave any blind spots. I'd happily answer these questions and see if there is a fit. Your business matters to us.
And if there isn't a fit, I'll also help you to get to the right people or resources.