Fractional Growth Officer

If your Growth hits a plateau, or you need to scale up, or you might have to optimise your PLG - then you want someone who has been there before and has the knowledge and expertise to drive your targets.

I have led many Growth teams across different startups, where I had to build processes, frameworks and teams.

Some of these startups thrived (two exited), and others didn’t succeed. I learned what to do and what to avoid.

As a Fractional Growth Officer, I will work on the right Growth and PLG strategies and create an actionable implementation roadmap.

Your Growth team will be guided by experienced hands, allowing you to focus on the rest of the business.

You will benefit from my wins and avoid making my mistakes.

FAQs - Fractional Growth Officer

Who is this for?

Startups and scaleups at any of the following situations:

  • Experiencing stagnated growth

  • Planning to scale growth considerably

  • Looking to optimise or transition to Product-Led Growth

As a FGO, I will be embedded in your team to drive the
Growth and PLG strategies, roadmap, frameworks, and team. All at a fraction of the cost, time and risk of a full-time person.

Testimonials

  • "You will find integrity, hard work and critical thinking in Pablo. His cultural arsenal is able to make people admire him and his data-driven team management style makes him a very strong leader to work with."

    Bertan Baytekin, COO and Co-Founder, Appjobs

  • “Pablo was tasked with leading the marketing team and improving our CPA/lead generation processes. He brought an innovative, highly-professional and robust approach and was a valuable addition across the board. Respected by his reports, trusted by colleagues, Pablo made a positive commercial impact in a relatively short space of time.”

    Margaret Garrard, Managing Director, Optimus Education

  • "Pablo brought his holistic view of marketing and gravitas to CrowdScores contributing to our growth over a challenging transitional period. His enthusiasm and inside out knowledge of digital were a great asset for the company as he managed and mentored the Marketing and Business Development teams."

    David Walker, CEO and Founder, Crowdscores

  • "Pablo's exceptional skills, dedication, and humility played a crucial role in transforming Appjobs into a profitable business. His intelligence and methodical approach enabled the platform's growth, while his leadership nurtured a collaborative and inclusive environment."

    Alok Alström, CEO, Appjobs

  • "Pablo has knowledge across a broad range of digital marketing competencies, as well as being an all-round nice guy. He is also genuinely interested in developing individuals and teams – which was important to us – and it was great to see him coach, engage and develop our team of marketers with ease, immediately gaining credibility with the team. He’s quick to adapt to new sectors and challenges and he was a real asset to the Optimus team. Pablo is an absolute delight to work with and I don’t hesitate to recommend him. "

    Emma Irwin, Divisional Managing Director, Optimus Education

What is it about?

  • Dedicated leadership in establishing strategy, processes, and teams to drive revenue for your business and measure the impact of your Growth and Marketing work

  • Design and implement go-to-market strategies to acquire, grow, and retain recurring revenue

  • Defining the optimal Growth team structure and building high-performing growth teams

  • Building the processes (GTM, OKRs traction, KPIs, data & reporting, cross-functional teams), roadmap and implementation plan for the team to acquire, grow, and retain customers

  • Optimising your Product-Led Growth strategy or transitioning into PLG - if that makes sense for your business

You’ll get the Growth strategy, roadmap, process implementation, and team direction. And an optimised PLG strategy where applicable.

Some results

Stagnated Growth

€925k to €3M

— ARR increase for a B2B SaaS, HR tech

Scale up Growth

120%

— Customer acquisition increase (vs target of 75%) for a B2C, gaming

Product-Led Growth

45% and 26%

— Growth in ARR and leads, respectively (and CAC went down 48%) for a B2B SaaS, EdTech

Some companies I’ve worked with

  • Startups and scaleups at any of the following situations:

    • Experiencing stagnated growth

    • Planning to scale growth considerably

    • Looking to optimise or transition to Product-Led Growth

  • Fractional:

    • This setup provides flexibility to have a strong leader on the team a few days a week to guide the growth and marketing function and prepare for the next growth stage.

    • The fractional setup is ideal for companies with marketing and growth resources that only need a C-Level leader part-time or are not ready to fully commit to this hire.

    • It is also suitable for companies that want to test the waters and see how a Fractional can boost their business.

    Interim:

    • When a key resource leaves a company, hiring a permanent replacement is often tricky, with its intrinsic risks and timeframes.

    • Interim C-level executives usually join for anything between 3 and 12 months to ease the business transition and, if needed, help you recruit and onboard a replacement as an effective solution to the problem.

    • The interim option especially suits companies that need someone to commit 100% of their time to them, either to replace a lost executive or to bridge the arrival of the next one. Or when there is a crucial transitioning period in the business. 

  • TL;DR You’ll get the Growth strategy, roadmap, process implementation, and team direction. And an optimised PLG strategy where applicable.

    These are the key points:

    • Dedicated leadership in establishing strategy, processes, and teams to drive revenue for your business and measure the impact of your Growth and Marketing work

    • Design and implement go-to-market strategies to acquire, grow, and retain recurring revenue

    • Defining the optimal Growth team structure and building high-performing growth teams

    • Building the processes (GTM, OKRs traction, KPIs, data & reporting, cross-functional teams), roadmap and implementation plan for the team to acquire, grow, and retain customers

    • Optimising your Product-Led Growth strategy or transitioning into PLG - if that makes sense for your business

  • We'll define the objectives and map out a timeline. I'll embed into your team to integrate marketing, sales, and product to grow your business.

    I'll have a weekly session with you or your team, and you'll also get support via email or IM between sessions.

    We'll work based on objectives rather than on timesheets.

    Also, I limit my number of Fractional clients to ensure they get everything from me to support their growth.

  • There is no one-size-fits-all solution, and it depends on each client, their business needs, and their situation. It tends to be four months, which is a solid term to make a palpable impact and pave the way for sustainable growth.

    However, some clients prefer a different length of engagement. Either way, we will work together to find what's best for you and your business.

  • Of course, I understand you may have a bunch of questions. Let's have a quick chat then. Your business' success is important, and we don't want to leave any blind spots. I'd happily answer these questions and see if there is a fit. Your business matters to us.

    And if there isn't a fit, I'll also help you to get to the right people or resources.

 FAQs