Growth Advisor
If your SaaS growth is becoming more complex and taking up more of your time, you may need an expert who guides you and gives you a fresh perspective on your Growth strategy and progress, so you can plan for tomorrow, feeling supported and secure.
After two decades of working with tech companies, I have provided Growth and PLG advice and guidance to over 30 startups on a dynamic and focused structure.
I help them problem-solve any blockers and identify any opportunities.
You can also benefit from my knowledge and expertise, so you can speed up into good decisions and avoid unnecessary mistakes.
Who is this for?
B2B SaaS ($500K–$3M ARR) seeking ongoing guidance on Growth and PLG. Use cases include:
SaaS that are ready for Growth or PLG
Founders who need direction and feedback on Growth and PLG initiatives
C-level, Directors, VPs and Heads of Growth and Marketing who need problem-solving and steering their function
As a Growth Advisor, I will help you identify and execute Growth and PLG opportunities and avoid unnecessary mistakes. You will have someone at your side who has been on the same journey.
Testimonials
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"Not only Pablo was on point with every advice, he also took extra time to make sure I'm clear on the next steps. It's clear to me that Pablo is the kind of person who "been there, done that" multiple times. He draws from his vast experience to help you avoid mistakes and set you on the right path. I can't recommend him enough! Go talk to him!"
Tomasz Lisiecki, Founder and CEO, Nerdcow
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"Just had my first session with Pablo and I am feeling so energized! It is clear that he has a ton of knowledge and passion for B2B marketing and growing marketplaces; he gave me a ton of specific and actionable feedback and growth tips for my directory website that I can't wait to implement. I found him to be thoughtful and authentic, and his positive energy is absolutely infectious as well."
Margot Leong, Founder and CEO, helloaudience
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"My session with Pablo was incredibly insightful. He thoroughly prepared by reviewing my challenges in advance and posed clarifying questions that deepened our discussion. The learning began even before our meeting officially started, and his enthusiasm genuinely encouraged me. Look forward to our next session."
Veli Burak Celen, Co-Founder, RevenueOs.io
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"Gained 3 valuable action items on things we were overlooking! Definitely helped me zoom out and focus on the big picture."
Zarrak Khan, Chief Strategy Officer, Market Pro
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"Pablo is the most dedicated and willing to go deep into your situation I've seen. He truly intents to understand your situation and give recommendations just based on your particular case. It was a super valuable session."
Iryna Gorbachova, Marketing & Partnerships, Geonode
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"Pablo's advice on how to improve our cold outreach marketing campaigns was brilliant. He came to the call with an incredible amount of prep due to the questions he asked prior to the call and left us with several actionable strategies to go away and try."
Grace Homer, Content and Brand Marketing Manager, Virtual Internships
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"Pablo helped me gain valuable insights into refining my understanding of what "product-market fit" really means in terms of marketing strategy. He was very patient, kind and insightful, asking questions that opened my mind to new possibilities. In 30 minutes he helped me identify key areas for improvement, emphasising the importance of intent and strategic positioning while providing a fresh perspective on how to tackle our challenges effectively."
Chad Barry, Digital Marketing Manager, Settly
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"Another great session with Pablo. Chatting all things marketplaces and networks. Helping to gain clarity around the supply/demand metrics that are so critical to get right in this space. Thanks again!"
Chris Evans, Founder/CEO, Experlio
What is it about?
Ongoing guidance on your growth and marketing strategies and progress
Provide a fresh perspective on marketing strategies and hypotheses for uncovered growth opportunities: "quick wins" and "big bets."
Help with problem-solving any growth blocker you might have
Give feedback, frameworks and best practices to drive your business Growth (activation, retention, revenue)
You’ll get straightforward guidance, problem-solving, and feedback on your growth progress and initiatives.
Some companies I've supported
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This a great way to get access to someone with the expertise and knowledge. These are my typical client profiles:
Startups that are ready for Growth
Founders who need guidance and feedback on growth initiatives
C-level, Directors, VPs and Heads of Growth and Marketing who need problem-solving and steering their function
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TL;DR
Advisor: Ongoing, strategic guidance, non-operational.
Consultant: Project-based, solution-oriented, often operational involvement.
Advisor: They provide ongoing guidance and strategic advice to a company or individual. Advisors typically have deep expertise in a specific area and are brought in to offer insights, perspectives, and recommendations to senior management or the board of directors.
Advisors may work on a long-term basis and are often involved at a high level, helping shape decisions and providing counsel over time. Their role is usually non-operational, meaning they don't execute or implement the strategies they suggest.
Advisors are sometimes part of advisory boards or retained as trusted external voices.
Consultant: They're typically hired for a specific project or to address a particular problem. Consultants conduct detailed analyses, provide solutions, and may be involved in implementing their recommendations.
Consultants are usually engaged on a short-term or project-based basis, with a focus on execution and deliverables within a set timeline.
They often provide specialised expertise and may work hands-on with teams to ensure the successful completion of their projects.
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TL;DR You’ll get straightforward guidance, problem-solving, and feedback on your growth progress and initiatives.
These are the key points:
Ongoing guidance on your growth and marketing strategies and progress
Provide a fresh perspective on marketing strategies and hypotheses for uncovered growth opportunities: "quick wins" and "big bets."
Help with problem-solving any growth blocker you might have
Give feedback, frameworks and best practices to drive your business growth (activation, retention, revenue)
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We'll define the priorities and align on any needed information to have the full picture before our sessions.
I'll have two sessions a month with you or your team, and you'll also get support via email between sessions.
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Most clients tend to stay somewhere between 4 and 12 months, but it all depends on the business needs, and we can start small.
We will work together to determine what's best for you and your business.
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Of course, I understand you may have a bunch of questions. Let's have a quick chat then. Your business' success is important, and we don't want to leave any blind spots. I'd happily answer these questions and see if there is a fit. Your business matters to us.
And if there isn't a fit, I'll also help you to get to the right people or resources.