Accelerate Your SaaS Growth

Helping SaaS businesses to boost their ARR with data-driven
Growth strategies and PLG expertise.

Growth challenges? Let’s change that.

Is your SaaS…

… growth stagnating?

Things were working well, but now they're not. Your growth is stuck.

… planning to scale up?

Growth is happening, but it's time to up your game. Targets are much higher now.

… looking to optimise PLG?

Your product works, but you need to ensure yours is a Product-Led business.

Testimonials

  • "Pablo's exceptional skills, dedication, and humility played a crucial role in transforming Appjobs into a profitable business. His intelligence and methodical approach enabled the platform's growth, while his leadership nurtured a collaborative and inclusive environment."

    Alok Alström, CEO, Appjobs

  • “Pablo was tasked with leading the marketing team and improving our CPA/lead generation processes. He brought an innovative, highly-professional and robust approach and was a valuable addition across the board. Respected by his reports, trusted by colleagues, Pablo made a positive commercial impact in a relatively short space of time.”

    Margaret Garrard, Managing Director, Optimus Education

  • "You will find integrity, hard work and critical thinking in Pablo. His cultural arsenal is able to make people admire him and his data-driven team management style makes him a very strong leader to work with."

    Bertan Baytekin, COO and Co-Founder, Appjobs

  • Tomasz NerdCow

    "Not only Pablo was on point with every advice, he also took extra time to make sure I'm clear on the next steps. He came prepared for our call, which was an amazing initiative. I appreciated his outside-of-the-box thinking to solve my problem. It's clear to me that Pablo is the kind of person who "been there, done that" multiple times. He draws from his vast experience to help you avoid mistakes and set you on the right path. I can't recommend him enough! Go talk to him!"

    Tomasz Lisiecki, Founder and CEO, Nerdcow

  • Margot helloaudience

    "Just had my first session with Pablo and I am feeling so energized! He sent questions prior to our chat and set expectations at the beginning of the call to make sure I still wanted to cover the same things. It is clear that he has a ton of knowledge and passion for B2B marketing and growing marketplaces; he gave me a ton of specific and actionable feedback and growth tips for my directory website that I can't wait to implement. I found him to be thoughtful and authentic, and his positive energy is absolutely infectious as well. Thank you!"

    Margot Leong, Founder and CEO, helloaudience

  • "Pablo brought his holistic view of marketing and gravitas to CrowdScores contributing to our growth over a challenging transitional period. His enthusiasm and inside out knowledge of digital were a great asset for the company as he managed and mentored the Marketing and Business Development teams."

    David Walker, CEO and Founder, Crowdscores

  • Veli RevenueOS

    "My session with Pablo was incredibly insightful. He thoroughly prepared by reviewing my challenges in advance and posed clarifying questions that deepened our discussion. The learning began even before our meeting officially started, and his enthusiasm genuinely encouraged me. Look forward to our next session."

    Veli Burak Celen, Co-Founder, RevenueOs.io

Some results

Stagnated Growth

€925k to €3M

— ARR increase for a B2B SaaS, HR tech

Scale up Growth

120%

— Customer acquisition increase (vs target of 75%) for a B2C, gaming

Product-Led Growth

45% and 26%

— Growth in ARR and leads, respectively (and CAC went down 48%) for a B2B SaaS, EdTech

About me

Hi! I'm Pablo, and 8percent Growth is my instrument to help SaaS grow.

My experience spans two decades, and I have launched and scaled fast-growing startups/scaleups in B2C and B2B SaaS.

There I led PLG and Growth at Head of or C-level capacity at four companies. I've been part of two exits and one IPO, but I also experienced hitting the wall.

Now, I work with SaaS on a Fractional or Advisory basis, using my expertise and knowledge to accelerate their success and mitigate their blunders.

I get the challenges of the SaaS scaleup journey, and I'm here to help you navigate it.

Pablo Asensio - Growth and Markering Leader - CGO, CMO, Advisor, startups

Some companies I’ve worked with

What's in a name?

In Paul Graham's celebrated seminal 2012 essay Startup = Growth, the Co-founder of Y Combinator says:

During Y Combinator we measure growth rate per week, partly because there is so little time before Demo Day, and partly because startups early on need frequent feedback from their users to tweak what they're doing. A good growth rate during YC is 5-7% a week.

This benchmark has stayed with me since, and my ambition to meet and exceed targets has been a driving force throughout my career.

I strive to be better than good and aim for an 8% growth rate WoW instead of that 5-7%, yet a reasonable stretch compared to -let's say- growing 80% WoW, pushing boundaries while staying realistic. Happy customers, happy team, happy investors.

This led to the creation of 8percent Growth, with a mission to use data and PLG to acquire customers, generate revenue, exceed targets, and drive growth.

And I want other SaaS to grow with my expertise and knowledge.

Solutions for your SaaS

Fractional Growth Officer

I will join your team and build both a qualitative and quantitative Growth model for your business. I will use these to lead and align your team around a clear, actionable, and impactful 3-12 month Growth strategy, involving key stakeholders and establishing Growth and PLG processes and teams that drive revenue.

For SaaS and marketplaces ($1M–$10M ARR) needing hands-on Growth leadership.

Growth Advisor

I will assess your team and identify significant gaps in your Growth strategy and progress. I will guide them in uncovering key Growth and PLG opportunities across activation, engagement, retention, and monetisation, coaching the team on how to run a high-impact Growth strategy effectively.

For B2B SaaS ($500K–$3M ARR) seeking ongoing guidance on Growth and PLG.

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